์ •์˜

๊ธฐ์—…์˜ ์ˆ˜์ต์„ฑ์„ ๋ฐฑ๋ถ„์œจ(%)๋กœ ๋‚˜ํƒ€๋‚ธ ์ง€ํ‘œ

๋งค์ถœ ๋Œ€๋น„ ์ด์ต์˜ ๋น„์œจ

๋งค์ถœ 1์›๋‹น ์–ผ๋งˆ๋‚˜ ๋งŽ์€ ์ด์ต์ด ๋‚จ๋Š”์ง€

ํŠน์ง•

  • ๋น„์šฉ ํ†ต์ œ ๋Šฅ๋ ฅ, ๊ฐ€๊ฒฉ ๊ฒฝ์Ÿ๋ ฅ, ์šด์˜ ํšจ์œจ์„ฑ์„ ํ‰๊ฐ€ํ•˜๋Š” ๋ฐ ํ•ต์‹ฌ์ ์œผ๋กœ ํ™œ์šฉ

๊ตฌ๋ถ„

๋งˆ์ง„๋ฅ ์€ ์ธก์ • ๋‹จ๊ณ„์— ๋”ฐ๋ผ ์—ฌ๋Ÿฌ ์ข…๋ฅ˜๋กœ ๊ตฌ๋ถ„๋˜๋ฉฐ, ๊ฐ๊ฐ ๋‹ค๋ฅธ ์˜๋ฏธ๋ฅผ ๊ฐ€์ง„๋‹ค.

๋งˆ์ง„๋ฅ  ๋น„๊ตํ‘œ

๋งˆ์ง„๋ฅ  ์ข…๋ฅ˜๊ณ„์‚ฐ์‹ํฌํ•จ ๋น„์šฉ์˜๋ฏธ ๋ฐ ํ™œ์šฉ
๋งค์ถœ์ด์ด์ต๋ฅ  (Gross Margin)(๋งค์ถœ (Revenue) - ๋งค์ถœ์›๊ฐ€ (COGS)) / ๋งค์ถœ (Revenue)๋งค์ถœ์›๊ฐ€๋งŒ์ƒ์‚ฐยท๊ตฌ๋งค ํšจ์œจ์„ฑ
์˜์—…์ด์ต๋ฅ  (Operating Margin)(๋งค์ถœ์ด์ด์ต (Gross Profit) - ํŒ๋งค๊ด€๋ฆฌ๋น„ (SG&A)) / ๋งค์ถœ (Revenue)COGS + ํŒ๋งค๊ด€๋ฆฌ๋น„๋ณธ์—… ์ˆ˜์ต์„ฑ (ํ•ต์‹ฌ ์ง€ํ‘œ)
์ˆœ์ด์ต๋ฅ  (Net Profit Margin)๋‹น๊ธฐ์ˆœ์ด์ต (Net Income) / ๋งค์ถœ (Revenue)๋ชจ๋“  ๋น„์šฉ (์ด์ž, ์„ธ๊ธˆ ๋“ฑ ํฌํ•จ)์ตœ์ข… ์ฃผ์ฃผ ๊ท€์† ์ด์ต๋ฅ